The rebranding task required thinking outside of the box, being innovative, disruptive, creative and at times radical. 
We created a new dynamic brand identity for the digital revolution, new digital infrastructure like the "Self Care" App and the "Chat+" App, cutting store designs for the brand outlets, highest brand engagement seen on digital during the campaign period in Ghana.
The re-launch was an astounding success with real business impact and relevance in the well advanced Ghanian advertising industry. 
Agency: Dagon Media

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